Is Kund a creative act, a special view of things, craftsmanship or what others consider to be art? Or is art something of all this? I don’t think anyone in our industry has taken up this profession without a certain artistic claim to his or her work. But what exactly is art?
Let’s take a look at the aspects mentioned above:
- Certainly, art needs a trained eye and the ability to see things that remain hidden from others. Because otherwise you will only repeat yourself.
- And before art can represent anything, it always needs an idea of what it should represent. This is the creative process.
- But what is an idea without the ability to represent it in some way? This is where craftsmanship comes into play.
In this respect, art includes all these aspects and something else very important: because in our industry , art only exists because of the people who make their bodies and their money available for it.
The so-called eye of the beholder is therefore simply the basis for everything: without customers, there is no art. And this eye of the beholder is never objective, but very subjective, emotional, capricious and unjust.
But here a whole new field of art opens up. Dealing with the customer, i.e. with people, is an art in itself. This can be done clumsily and shallowly or very creatively, sensitively, skilfully and individually.
CRM is an art
No one wants to have a tattoo or piercing from a person they are not comfortable with. The chemistry has to be right, they say. But what exactly is this chemistry and is it just there or is it somehow “touched” like in a test tube?
Just ask yourself what quality a person should have so that you could feel comfortable with him or her. Or what would be clear no-gos?
- Ghosten?
- Don’t remember what you talked about last time?
- Keep you waiting?
- You always have to follow the other?
- Coming across as arrogant?
- …
The more you feel that the piercer or tattoo artist sees you and is genuinely interested, the more comfortable you can feel. Of course, there is always the general topic of sympathy, but there seem to be some points that are simply a basic prerequisite for a good relationship.
Recognizing these things, as well as the ideas and skills to implement them reliably and, on top of that, to maintain them with hundreds or thousands of customers, that is the art of customer relationship management, the CRM. And given the fact that there is an oversupply of good tattoo artists and piercers, this art has gained massively in importance in recent years.
Automation does not devalue this art
If you receive a nice greeting from your hairdresser or Finess studio for your birthday, you know that this is most likely an automatic message. Nevertheless, this leaves a positive impression. Because on the other side there seems to be someone who cares about something like this and who is willing to invest time and money in it.
When you call your doctor, it makes a difference whether you are asked: “Help me again: what was your problem?” or whether he or she is already up to date and can tell you, for example, your blood values and how to proceed.
Are you remembered? Were you important enough?
No one expects a doctor, a hairdresser, a craftsman, etc. to know all names, birthdays, backgrounds and customer wishes by heart. But you expect or hope that you don’t go under (and that the doctor has at least looked at the file – or that there is a file at all).
Good CRM beats the competition
What percentage do you think of what percentage of the so-called artists, artisans, service providers, etc. in our industry give their customers, and indeed all customers and always, the feeling: I see you, I know you and I will not forget you?
That was a rhetorical question, of course.
And now the question arises as to what sets you apart from the completely overcrowded competition at the moment: the even softer shading, the even more crisp line, the even more blatant contrasts or the even more precisely placed nose stud? Or the ability to give the customer exactly this feeling: I see you, I know you and I won’t forget you?
That was also a rhetorical question.
We know something about CRM
When a client calls our studio, he or she is greeted by name and I almost always know what it’s all about, even before he or she has asked the first question. But hardly anyone actually calls anymore. Because Generation Z prefers to remain anonymous and uses our portal 24/7 for just about everything: inquiries, appointment bookings, postponements, follow-up checks, vouchers, risk information & anamnesis and all other questions that arise: Can people park with you? How much does a tattoo cost? When do you have appointments available? When is the next walk-in? Are there soft drinks during the tattoo session? …
No one has to wait more than 12 hours for a response. No request is forgotten and we follow up on every offer if there is no booking – of course without being intrusive. We are considerate if someone has to cancel an appointment for health reasons and of course only inquire after a reasonable time whether he or she is feeling better. Each finished tattoo receives an invitation to a follow-up check. And with customers who haven’t been there for a while, we ask if everything is ok.
And it doesn’t matter how many artists, customers, requests, projects and appointments there are. We do this professionally, always individually, highly efficiently and automatically and therefore extremely cost-effectively.
From our point of view, this is also an art and that’s exactly what sets us apart from the competition.
Yours
