Survival in the tattoo and piercing industry has become more difficult, and not just since Corona. Competition has exploded in the last five years, not only in terms of sheer volume, but also in terms of the breadth of styles and artistic standards, especially in the tattoo sector. But the piercing sector has also become a lifestyle and the demands on studios have increased.
Some people are asking themselves: How do I survive in these times? How can I make it to retirement? Can I keep up for so long, especially if trends continue to change so rapidly? Am I good enough?
Quality is subjective
At this point, we can reassure you a little: You don’t have to be an exceptional talent to be good enough. All you need to do is a decent job. Anything beyond that depends entirely on the subjective perception of the customer. Anyone who has been around for a few years knows that.
And this is exactly where a huge opportunity lies! If you manage to give your customers a good feeling, you’ve already won. They will come back and recommend you to others.
What you don’t want people to do to you…
And it’s not really difficult to make a customer feel good. You simply treat them the way you want to be treated:
- If you need a handyman: How cool is it when he always answers your emails, promptly, and even calls you back when he’s not available?
- How cool is it when the tradesman is on time for the agreed appointment and has all the materials and tools with him?
- Need an appointment with the doctor? How cool is it when you can book it online from the comfort of your sofa in the evening and don’t have to drive to make an appointment?
- Do you want to have your eyes lasered? Do you want real advice about possible risks and side effects, based on your individual health condition, or do you just want to sign a form so that the doctor is not liable in case of doubt?
- If you get a tattoo or piercing, do you want some personal contact with the artist or do you not care if he/she has AirPods in his/her ears the whole time?
Quite simple things really, aren’t they?
Good service endures
If you take this to heart and firmly integrate it into your daily work routine, you will already be ahead of many an exceptional talent. And there’s another advantage: what makes a good service is much more consistent than some fads in the industry.
Yours
