You all know Facebook and Instagram. They both belong to the same person: Mark Zuckerberg. That’s well known. It doesn’t cost anything, everyone appreciates it and uses it a lot. And Marc Zuckerberg is a billionaire, no secret either.
And Mark Zuckerberg has made his entire fortune with just one thing: your data. Still clear so far?
And then there are actually still FB/Insta users in our industry who think you don’t need customer data, along the lines of: make an appointment, get a tattoo, customer leaves, forget it.
There is really nothing more to say about this.
